May 23, 2009 by keith
The Yahoo! Web Analytics tool is rather similar to Google Analytics tool. It provides full insight into the demographics solution which is of interest to you while you analyse the traffic of your visitors.
Since Yahoo! has integrated its acquisition of IndexTools, a leading provider of web analytics software, with its own systems, the Yahoo! Web Analytics is now provided free of charge to users. Seamlessly integrated with powerful and flexible dashboards, segmentation tools and campaign management features, it has made web masters easier to learn and align each audience that arrives at your website.
Yahoo! Web Analytics offers user insight that are not likely to find in other free analytics tools, including demographic and behavioral insight on your website visitors, "near-real-time" reporting and visibility into as many as 50 different types of actions that take place on your site. It can help provide answers to these questions:
- How am I performing?
Yahoo! Web Analytics offers customizable reports, dashboards, alerts and segmentation tools that let you slice up data to figure out what's working and what isn't. You'll be able to identify opportunities to improve ads, campaigns, keyword bids and web pages. - Who are my audiences?
Yahoo! Web Analytics takes advantage of our new demographic targeting options to help you identify visitors' age, gender, city and online interests, to help you reach more of your most valuable audience. - How can I improve engagement and conversions?
The new version of Yahoo! Web Analytics tracks as many as 15 steps in your conversion process to help you determine where you most risk abandonment.
Yahoo! Web Analytics is available for any of our advertisers that work with a Yahoo! Account Manager, but it's most suited for those advertisers with complex analytical needs and the resources to set up and manage analytics.
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